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FOR IMMEDIATE RELEASE - Aug. 1, 2000
IRVINE, Calif., Aug. 1, 2000-Oinke, Inc., the premier commercial "e-finance" enterprise solution that matches borrowers with lenders in automated Internet transactions, announced today the appointments of Richard J. Tysdal as senior vice president of business development and Cory J. O'Connor as senior vice president of strategic marketing. The appointments were made by Thomas Markel, chairman and CEO.
Tysdal moves over from the position of Oinke's senior vice president of marketing. His new duties include forming co-branding partnerships and strategic alliances with companies representing the country's foremost business-to-business brand names, seeking to add value to companies by offering them integrated online financing capabilities.
Tysdal's background includes senior management sales and marketing positions in the retail, manufacturing and service industries. Prior to joining Oinke in February, 2000, he served as senior vice president at Mass Connections, La Mirada, Calif. Previously, he held the post of executive vice president, corporate marketing, for PIA Merchandising Co., Inc., Irvine, Calif. Earlier, he served as vice president, sales and marketing, for Ogden Food Products, Los Angeles, Calif.
At Oinke, O'Connor is responsible for overseeing advertising, public relations, promotions, and strategic marketing. He comes to Oinke with nine years of marketing, programming, sales and communications experience at The Disney Channel in Burbank, Calif., where he was senior vice president of synergy, programming and communications.
"Filling these two important executive positions moves Oinke one step closer to its goal of becoming a global commercial financing solution," said Markel. "Rick is a proven, capable executive who will now focus on providing our corporate partners financing solutions for their customers. Cory's tremendous marketing experience at Disney, the most respected brand name on earth, will help position and distinguish Oinke in its key markets."
Markel formed Oinke in September, 1999, and launched the company's website (www.oinke.com) on Valentine's Day 2000. Oinke provides the only live Internet financing solution that enables corporations to offer their customers commercial financing in a dynamic pricing marketplace. Oinke's standardized online application forms simplify the borrowing process for 63 different types of loans, reducing paperwork and connecting borrowers with a pool of more than 150 lenders.
For more information, go to www.oinke.com.
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