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FOR IMMEDIATE RELEASE - February 22, 2000
OINKE.COM EARNS TRUSTe PRIVACY SEAL
TRUSTe Privacy Seal Granted to Oinke.com for
IRVINE, Calif.,- Oinke.com, today announced that it has joined the TRUSTe privacy seal program. Today's announcement demonstrates that Oinke.com meets TRUSTe's strict requirements in the areas of disclosure, choice, access and security.
Beginning immediately, Oinke.com will prominently display the TRUSTe Privacy Seal, or "trustmark," on its Web site. The TRUSTe seal offers a direct link to Oinke.com's privacy statement, which provides Web site visitors with details of the company's privacy and security policies. By displaying the TRUSTe privacy seal, Oinke.com will assure its customers about how the company's Web site handles personally identifiable information.
"Whenever a transaction is conducted on the Web, there is the potential for security worries," said Thomas Markel, Oinke.com's chairman and CEO. "At Oinke.com, we have gone to extensive lengths to ensure that the privacy of both borrowers and lenders is protected. TRUSTe is one of the security measures we use to do that."
The TRUSTe privacy seal is an online branded symbol that signifies that a Web site has posted a privacy statement and, moreover, that the company's data gathering and dissemination practices address the elements of disclosure, choice, access and security outlined in the Federal Trade Commission's fair information practices. Specifically, TRUSTe's licensees must:
* disclose their information gathering and dissemination practices,
TRUSTe ensures that its licensees are in compliance with their privacy statement through regular monitoring and the TRUSTe Watchdog, an easy to use alternative dispute resolution mechanism for consumers.
"It has become increasingly clear that the TRUSTe seal has emerged as a symbol that consumers look for when deciding whether to do business with a Web site," said Bob Lewin, Executive Director and CEO of TRUSTe. "By becoming a TRUSTe licensee, Oinke.com is making it easy for its customers to protect their personal information online." Oinke.com joins TRUSTe's worldwide licensee base of more than 1000 Web sites, with representation from virtually every vertical segment on the Internet.
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